Digital Marketing

Digital marketing refers to the use of various digital platforms and strategies to connect with customers online. It encompasses all marketing efforts that use electronic devices or the internet. Some common digital marketing strategies include:


  1. Search Engine Optimization (SEO): This is a set of strategies aimed at increasing your online presence in search engine results to drive organic traffic to your site.
  2. Content Marketing: Involves creating and distributing valuable, relevant, and consistent content to attract and keep a clearly defined audience and, ultimately, to drive profitable customer action.
  3. Pay-Per-Click (PPC): It’s an advertising model in which advertisers pay only for the clicks on their ads. Google Ads is one of the most common platforms for PPC.
  4. Social Media Marketing: It entails using social media platforms to engage with your audience, build your brand, increase sales, and drive website traffic.
  5. Email Marketing: Allows businesses to stay connected with their audience, promote their brand, and increase sales through email distributions.

Integrating these strategies can help companies reach their audiences more effectively while also tracking engagement and conversion metrics.

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About Me

Johann Scheving Web Designer, Digital Marketer, Local Business Marketing, SEO, SMS Marketing, Social Marketing, Marketing Automation

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