Web Site Redesign and Promotion
In addition to make your site look better following has to be achieved:
- Make the site more inviting and interesting for the user, redesigning graphics, new layout.
- Rewriting copy for better call to action and higher conversion.
- Make site more search engine friendly and search engine optimized.
- Perform competitive analysis to understand and take advantage of what the competition is doing and what is working for them.
- Perform Keyword analysis. Identify the most relevant, popular and niche search phrases used by your target market. Here we try to find keywords that not only give us traffic, but also have high sales conversion ratio. We evaluate the popularity of the different keywords and also the competition for each to try to find market niches or market gaps we can take advantage of.
- Increase sales. Track conversion rates and find ways to improve the results of your online business.
Redesign for Tower Guesthouse
Following is an example of redesigned web site for World Wise LLC
World Wise
World Wise has pioneered the integration of many aspects of diversity and cross-cultural training to create a Global Skills portfolio of programs.
Established in 1988, World Wise has been a trusted partner to Fortune 500 companies delivering advanced Global Skills — company-wide training programs focused on foundational business skills for companies seeking to enhance their global competitiveness.
Redesign
The sites were totally redesigned, optimized for the major search engines, and keyword analysis was done to find the most promising keywords
for the sites.
Search Engine Optimization
By optimizing the sites, creating new linking strategy and strategic submission to the major search engines and directories. World
Wise managed within couple of months to achieve greatly improved rankings with numerous top ranking in
Google, Yahoo, MSN, Hotbot, All The Web and Altavista.
Web Site Promotion
We created and managed RSS Newsfeeds for World Wise. We published a online calendar with Holidays and cultural wisdom nuggets to drive traffic and get improved exposure. We manage their online advertising campaigns on continuous online marketing improvement campaign.
Traffic Increase and Business Increase
The traffic had increased drastically and the business generated from the site was many fold what it had been before.
To date we maintain all content and additions, monitor site performance and search engine rankings. This allows World Wise to focus on what they do best; servicing their customers. We are not only proud of helping them create a wonderful site, but improving their business.
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