Web Site Promotion
Web Site Promotion and Search Engine Optimization.
Over 85% of Internet surfers use search engines to find information online. You will not achieve top rankings with these search engines
unless your site is correctly optimized for the keyword phrases that your customers are searching for.
Web Site Promotion with Email Marketing and E-newsletters, see email marketing page.
Create Synergy with Offline Marketing:
Web site promotions help our customers to create synergy with offline marketing efforts, such as direct mail, handouts, brochures
and advertising by creating offline promotions that refer to specific landing pages on the site. This allows for saving space in offline
promotions and giving more detailed information online. It also allows you to measure interest in different offline promotional activities.
Web site promotion with Postcards, Landing page and Auto responder. We will help you automate some of your marketing efforts. Create online or offline postcards, which point or link to specific page on you site. This allows us to measure the effectiveness of your campaign. We can also set up a auto responder, which can for instance send automated message or document to visitor that has requested information.
Presentations, multimedia and interactive marketing, do you need a presentation for online use or offline, or help with creating a template for your presentation. We can help you with html, Flash and PowerPoint presentations or templates, put them online and make them interactive or put them on CD business card to hand out to your customers.
Promote your web site through Online Press Release, We work with several of the best e-mail news services. You have the option of distributing your press releases via additional channels that target the Business/ Finance, Medical/ Health, Entertainment, Consumer Electronics, Travel, Lifestyle, Video Games, Sports, Automotive, and Nonprofit communities. This targeted distribution feature will enable you to reach more of the editors who count. Contact us for customized proposal.
- Pay Attention to the Content of your Press Release. When we talk about content we refer to the news story you are telling. Keep the following points in mind when writing your press release.
- Is your news "newsworthy"? The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If you read your press release and it reads like an advertisement, rewrite it.
- Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your reader's attention. Do not blow it with a weak opening.
- Write for the Media. On occasion media outlets, especially online media, will pick up your press release and run it in their publications with little or no modification to what you send. More commonly, journalists will use your press release as a springboard for a larger feature story. In either case, try to develop a story as you would like to have it told. Even if your news is not reprinted verbatim, it may provide an acceptable amount of exposure.
- Not everything is news. Your excitement about something does not necessarily mean that you have a newsworthy story. Think about your audience. Will someone else find your story interesting? This is a common problem. Let's assume that you have just spent a lot of effort to launch a new online store. Announcing your company's opening is always an exciting time for any business, but the last thing the media wants to write about is another online store. This is old news and uninteresting. Instead, focus on the features of your online shopping experience, unique products and services. Answer the question? Why should anyone care? (Avoid clichés such as "customers save money" or "great customer service".) Focus on the aspects of your news item that truly set you apart from everyone else.
Target Marketing
NorthTaste
Food ingredient manufacturer. NorthTaste exclusively services food processors and the food service industry.
"Potential customers out there, we didn’t know existed, suddenly started to send us requests about our
NorthTaste All Natural Seafood Stocks. I don’t need to tell how encouraging it was. In the work with the web
side, Scheving Internet Marketing had turned the NorthIce web side into an effective marketing tool."
