Marketing Synergy
Marketing involves both "push" and "pull" marketing
To maximize market share, you need to develop two distinct but related strategies. First, you must acquire new prospects & build stronger customer relationships using push marketing strategies. These strategies use e-mail, e-newsletters, direct mail, telemarketing, print media, TV, and other channels to push a message to your target markets.
It now combined electronic and traditional marketing to drive community focused messages into your marketplace [B-2-B or B-2-C]. For success, you must first get the attention of your prospects [and customers], interest them in your offer, create a desire in them, and drive them to action. Moving anyone through this model is difficult & the reason why most push programs have such low response rates. However, they can become much more effective if you target your communities with a combination of information, expertise, tools, and products to effectively engage them.
Pull marketing is very different. It focuses on attracting prospects who are already active in the "Electronic Ethernet". It integrates community website landing pages, Search Engine Optimization [SEO], Pay per Click advertising [PPC], partnership programs, banner ads, RSS Newsfeeds, Blogs, Forums, and other strategic elements to attract prospects to pages specifically developed to engage them. Because these people already have an identified need, success depends on your ability to give them the tools, information, expertise, and products they need to address their desires.
Offline Marketing
Create Synergy with Offline Marketing: Web site promotions help our customers to create synergy with offline marketing efforts, such as direct mail, handouts, brochures and advertising by creating offline promotions that refer to specific landing pages on the site. This allows for saving space in offline promotions and giving more detailed information online. It also allows you to measure interest in different offline promotional activities.
Web site promotion with Postcards, Landing page and Auto responder: We can help you automate some of your marketing efforts. Create online or offline postcards, which point or link to specific page on you site or are tagged with promotion tags for tracking. This allows us to measure the effectiveness of your campaign. We can also set up a auto responder, which can for instance send automated message or document to visitor that has requested information.