Content Publishing and Distribution

Online Marketing, Search Engine Optimization, Press Release Optimization, Blog Marketing, Social Media, Link Building

Key to a successful online marketing campaign is to create interesting content. Content visitors and prospects find informational, engaging or entertaining. Content that gets their attention, peaks their interest, content they will visit again and share with their friends or others.

However, if you create great content and no one knows about it, the effort is for not. “Build it and they will come” does not work anymore.

After you have created good and interesting content, you need to make people aware of your content, draw in new visitors, have other sites link to your content, distribute your content .

When you have created a great distribution network, producing new and useful content will attract a substantial number of links on it’s own, generate new and sustainable traffic to your site.

So, how can you build your content distribution? Here are 6 tips:

Blogging - Blogs can serve as an excellent platform for distributing content because of RSS and the tendency blogs have to freely link to each other. Blogs can be an effective way to communicate with prospects and customers and offer a call to action. An effective blog can:

  • drive traffic to your main web site
  • generate more product sales
  • be a great customer service tool

Media Relations - Online PR is about securing your brand in newsworthy circles on the Internet, in addition to building relationships with the most relevant online communities. News organizations be they online or offline, mainstream or blog networks, are always looking for good content and story ideas. You can add multimedia to your press release to make it more interesting and engaging Online PR can:

  • boost your web site traffic and SEO ranking
  • get your news on top sites like Google News and Yahoo News
  • get you added exposure. Press release distribution via online wire services bring exposure via email and news search engines

Online Articles- Submit online articles to draw traffic to your site. Provide guest articles to other newsletters or sites with a desirable readership profile is one of the most affordable, effective and quickest ways to generate online recognition, build expert credibility, and draw qualified sales leads to your web site.

Email - Email newsletters offer an excellent channel of distribution as the publisher or in an advertising capacity. You can start an email newsletter to communicate with clients, prospects and your target market. Advertising & sponsorship opportunities exist on others’ newsletters.

Social Networking/Media - Networking and word of mouth is the oldest kind of marketing there is and in many cases, still the most effective. Online tools for networking and sharing of information can be leveraged in concert with real-world networking to build an impressive level of connections.

  • LinkedIn is growing into a very worthwhile business networking platform
  • MySpace tends to be more personal, but offers topical networking opportunities
  • Facebook also offers benefits similar to MySpace in terms of topical networking
  • Real world events are often overlooked and in-person relationships are far more powerful
  • del.icio.us, Flickr, YouTube, digg, etc can serve as channels of distribution and networking

Forums & Discussion Threads - Whether you start a forum yourself, moderate, advertise or simply participate, the exchanges that occur within forums and discussion threads can build credibility that can be leveraged into building blog and newsletter subscribers.

Many companies are already engaged with some of these distribution channels but they may not consider the impact on the search marketing? Each channel offers marketing benefits, which should still be the primary reason to use them. These channels will boost your web site traffic, improve your search engine visibility, and enhance your exposure to a targeted clients.